Creativity is the power to connect the seemingly unconnected. That's sounds pretty good when most of the issues in the business space are about connecting with your team, your customers and most importantly yourself.
Research shows that 78% of hiring managers believe creativity is required for economic growth BUT only 51% believe businesses grasp the importance of creativity. For 7 out of 8 years creativity and innovation have been the top ranked strategic imperative.
Paul Collard of internationally recognised Creative Partnerships suggests, “Creative skills aren’t just about good ideas, they are about having the skills to make good ideas happen.”
Using your imagination; being self-motivated; resilient; collaborative are all traits needed to cope with constant change and all show up in the creative mind.
So why we are not making creativity a core part of business practice? My gut feeling is that creativity and business are still in conflict. A conflict of ‘I’m in a serious business here and you want me to consider creativity?” OR ‘Well that fluffy stuff maybe fun but we have a business to run here.”
I’m also feeling that we have a good idea of what we want to be like but is all seems a bit too hard. We’ve watched all of Simon Sinek’s videos, we’ve downloaded Brene Brown’s books and we’ve signed up to an online course on ‘Being Innovative’. The opportunity lies in moving from how things are at the moment to how we would like things to be! That brings us back to creativity as creativity is our tool for behaviour change.
Allowing your innate creativity to shine in yourself and your team is exciting and scary. That’s the point. It’s providing a safe place to be vulnerable, have a go and build trust. It’s modelling the behaviours you want to see in your employees: Using your imagination; being self-motivated; resilient; collaborative are all traits needed to cope with constant change and all show up in the creative mind.
The most wonderful thing is that Creativity can be taught. In fact it happens within structure. Studies, including a meta-analysis by American psychologist Ellis Paul Torrance suggest that creativity instruction is best with clear structure. Being creative is learning to accept your own creativity and have faith in it. Individuals seen as being ‘more’ creative than others have developed a passion for it. They have learnt to keep their pre frontal cortex in check and allow access to an addictive and precious ‘flow’ state.
This really is open to everyone. You know yourself this is true because as a child it was a completely natural state! So let’s be brave and connect with something that is good for our ourselves and our organisations. Oh and don't tell the boss it’s also heaps of FUN.