The brief from the economic development agency was to design an education programme that pushed the boundaries. We like a brief like that!
We linked a group of young creative kids with an international petfood manufacturer. The result is a new million dollar brand that has taken China by storm. The story was a media sensation in the Chinese press.
It is an industry-ready programme and we have named it Creative Leaders Unplugged. Read more at https://www.jarratts.com/creative-leaders-unplugged
Campion College student Jess Bailie was among them. “I’ve been part of an international marketing campaign, with my own international label. How cool is that?” she said.