Creative Leaders



The brief from the economic development agency was to design an education programme that pushed the boundaries. We like a brief like that!

We linked a group of young creative kids with an international petfood manufacturer.  The result is a new million dollar brand that has taken China by storm.  The story was a media sensation in the Chinese press.

It is an industry-ready programme and we have named it Creative Leaders Unplugged.  Read more at

Campion College student Jess Bailie was among them. “I’ve been part of an international marketing campaign, with my own international label. How cool is that?” she said.